Byredo has done it again. They’ve taken a little, well designed, glass bottle and filled it with the juice. Not just any juice but an unnamed juice ready and ripe for the picking. This fragrance is a rerelease of the same white labeled masterpiece from 2016. It follows the same pretense of arriving nestled in its immaculate white box with a sachet of adhesive letters in the now infamous Byredo font, including new fluorescent shades just for this year. Despite being a return fragrance I think the allure and excitement is just as prevalent.

When fragrance comes to mind I like to think of things that can evoke a mood or feeling. I’m not someone who can wear the same fragrance day in and day out. I like to change it up with the seasons, the weather, my outfit, and my activities for the day. Sometimes I like to wear a fragrance to change my mood or to enhance what I’m wearing and sometimes I just wear fragrance because I want to! There are no hard and fast rules when it comes to wearing perfume and I think that comes from it being such a personal and unique experience. Some people like to wear a fragrance that will linger long after they’ve left and others want it to be a subtle whisper only encountered in the most personal of spaces, and this particular concoction can do just that. Byredo’s Unnamed is a wonderful scent that molds itself to the desires of the wearer. Several spritzes can endure all day creating a lasting impression with everyone you encounter and on the other end can leave a faint impression on your skin that you have to be up close and personal to enjoy. This juice is unlike anything else.

According to the official website the notes are “to discover.” this of course leaves much to be desired. Fragrantica on the other hand breaks down the notes as such “ top: gin and pink pepper, middle: orris root and violet, base: oakmoss and balsam fir.” It reads like bright spicy burst of powdery earthiness. In actuality it is as confusing and nuanced as you would think. As the name and description imply it really changes for every person who wears it and this particular fragrance really comes to life on the skin. For me it is a soft delicate slightly sweet scent, that has incredible longevity and warmth. I normally shy away from fragrances with powdery notes, but the violet in this reads less stuffy and more silky softness, think powdered sugar donut not dusty powder puff. I can’t say that this smells like gin but what it does have in common is that juniper snap and freshness. Partnered with the earthier oakmoss at the base the fragrance stays very balanced. What changes most from person to person is how sweet, warm or powdery it will wear and theres no way to know that unless you wear it.

So with that I say give it a try. Maybe it become your signature scent or it just becomes a vanity prop and its used only for the most special of occasions. Either way Unnamed delights the senses and makes you feel as luxurious as you want everyone to think you are!

“No name. No direction. Just an immaculate label, the promise of a story to write as your own. A blank page upon which your feelings may flow,” - Byredo

Byredo’s new illusive, illustrious limited release…Unnamed.

What's in a name...